Archive for May, 2014

Why Promote In-Store?

Last week, Retail Gazette reported on the latest research from the Office for National Statistics (ONS), in an article which stated:

UK retail sales figures for April have exceeded economist’s expectations and grew 6.9 percent compared with the same month a year earlier. It is the strongest annual rise in ten years.

With many commentators suggesting that consumer confidence is on the rise, we think this is a great time to reflect on the importance of the retail environment to the average UK shopper. Specifically, we think it’s more important than ever for manufacturers to promote their products at the point of purchase.

Here at Juice Creative, we believe a picture speaks a thousands words. So here are some of the hard facts that inform our philosophy as in-store specialists … in pictorial form*.

Juice Creative In-Store Facts - 1

 

Juice Creative In-Store Facts - 2

 

Juice Creative In-Store Facts - 3

Shopping statistics courtesy of POPAI: “POPAI – The Grocery Display Effectiveness Study 2013” and “POPAI – Shopper Engagement Study 2012”

Oakley Heritage Collectors Box

Oakley Exclusive Heritage Collectors Box

Great products need superb packaging, and great brands demand the very highest standards from their design agencies. So we were delighted when Oakley asked us to create a presentation box to showcase three products from their innovative range of sunglasses.

A world-renowned manufacturer of sports performance equipment and lifestyles pieces, Oakley was founded on the concept of “inventions wrapped in art”. Focusing on this statement, our design team explored a variety of packaging forms and opening mechanisms that would best reflect the company’s unique design ethos.

The sleek exterior of the finished presentation box conceals a dazzling interior designed to present Oakley’s Eyeshade, Razor Blade and Frogskin sunglasses. Clean design, carefully-selected materials and a smooth opening mechanism all combine to make this a piece of luxury packaging to be proud of.

The Oakley Heritage Collectors Box is available exclusively from ShadeStation for just £455. Here’s what one satisfied customer has already written about their lavish purchase:

Lovely collectors box, keeps your glasses well protected. Worthy of any Oakley collector!

Metro Ad – "Stay On Track"

Juice Creative press ad - "Stay On Track"

If you’ve picked up today’s copy of Metro – the world’s biggest free newspaper – you might have seen this, our latest full page press ad.

At Juice Creative, we understand the immense challenges faced by marketing departments fighting to maintain market share, broaden brand awareness, build customer loyalty and increase sales uplift.

We know exactly how challenging it can be to keep your marketing activity on track and aligned with your strategy.

Never has the ‘noise’ been so loud and the competition so fierce, as in today’s B2B, trade and consumer markets.

This is why making the right choice of creative agency is so critical to your journey and can have a dramatic impact on your success.

At Juice Creative, we have the expertise to deliver result-based creative solutions that can help put you in the lead and place real distance between you and
your competitors.

To see how we can help keep your business on track, call: 0116 2841915

The Drum Independent Agencies Census 2014

The Drum Independent Agencies Census 2014 Elite

They say breakfast is the most important meal of the day. That was proved true today, when Juice Creative director Nick Taylor attended the morning networking event arranged by The Drum … and learned that Juice has been ranked fifth on the Elite table in The Drum Independent Agencies Census 2014.

Now that’s what we call a great way to start the day!

The Drum Independent Agencies Census 2014 is produced by The Drum in partnership with the Recommended Agency Register (RAR). It ranks UK independent agencies in three key categories: financial performance, client satisfaction and peer recognition. The report is sponsored by Results International.