Archive for February, 2014

Pall-Ex Direct Mail – Food

Pall-Ex food mailer

A good piece of direct mail is like a well-cooked meal. For a start, it has to look so delicious that you can’t stop yourself tucking in. It must also be easy to digest. Finally, it has to leave you feeling satisfied.

We thought hard about all this when were invited by Pall-Ex – the UK and Europe’s leading palletised freight distribution network – to create a direct mail campaign designed to target a specific sector of their market – namely the food industry. Knowing that all Pall-Ex freight is processed through a clean, secure hub, we were inspired to create this simple but memorable “food can” mailer.

When the can lands on the recipient’s desk, it offers no clue about what it contains. Nevertheless, the strong branding and engaging mechanic invite immediate investigation. Opening the can reveals a rolled-up mini-presenter detailing the benefits offered by Pall-Ex to the food industry, rounded off by a strong call to action.

Talk about a tasty treat!

Whiskas Roars Into Stores with WWF

Whiskas WWF in-store posterEveryone likes a roaring success. That’s why we’re delighted by the fantastic response to our “Help Protect a Tiger” in-store campaign, developed for our client Whiskas, along with their campaign partners the World Wildlife Fund.

As soon as we were hired by Whiskas, we embarked on an extensive programme of research and concept development, determined that we were going to knock this one out of the park. The breakthrough came when we took the decision to make a subtle change to the on-pack creative, replacing the adult tiger from the Whiskas pack with an appealing tiger cub. Our reasoning? With this project, there was a powerful need to make an instant emotional connection with the consumer. Believe us, there are few things more guaranteed to do that than a baby animal.

At all stages during the project’s subsequent development, we ensured our creative solutions were closely aligned with the Whiskas brand beliefs. Finally, once the creative treatment was locked down, we developed it in multiple formats, across multiple channels, ready for a nationwide rollout.

The results of our efforts speak for themselves. The Whiskas/WWF campaign has been a huge success, with in-store KPIs being not only met but doubled – and in some cases quadrupled! As well as securing prestigious solus gondola end positions in five of the UK’s biggest groceries, the campaign was showcased as “best practice” in the Waitrose Brand Guidelines.

Overall, we achieved the following:

  • 12,308 quality points of interruption on the shopper journey
  • 57.3 million opportunities to see via in-store POS
  • 99.1% POS compliance

Perhaps most importantly, the WWF team are happy too. Here’s what they had to say, through their spokesperson Nicky Day, Director of Corporate Partnerships at WWF-UK:

WWF is absolutely delighted by the extremely strong in-store campaign around the 2013 “Help Protect a Tiger” partnership. The creative is eye-catching and it has been fantastic to see the scale of positive response by UK supermarkets and specialist retailers alike, with co-branded gondola ends and free-standing Whiskas tiger displays.

Special thanks go to the Mars Petcare Customer Marketing Team, and to Nick at Juice, for bringing together our common interest and turning it into an impactful design. The level of in-store presence is truly gold-standard for a UK cause marketing campaign.

What a load of mugs

Juice Creative mugs

There’s always a lot of creative juice flowing through our studio. We also like to keep the levels of tea and coffee high, just to make sure our wheels are constantly oiled. And what better way to distribute a classic Juice Creative round of drinks than in our brand new set of personalised mugs?

Each mug has been lovingly designed to suit the character of the person who owns it. Images range from classic racing cars to favourite pets, taking in a few unusual hobbies along the way. Just don’t ask who owns the one with Barry Manilow on it …

Pall-Ex Direct Mail – Print Trade

Professionals in the print trade want their deliveries to arrive on time, and in perfect condition. That’s true whether it’s raw paper coming in, or finished brochures going out. So when we were asked by Pall-Ex – the UK and Europe’s leading palletised freight distribution network – to create a direct mail campaign targeting the print industry, we knew we needed to make a big impression.

And here’s our design solution: a witty “printer’s proof” mailer.

Inside the branded postal tube is a rolled-up sheet telling the story of Pall-Ex’s experience and expertise in the print trade sector. Through text, images and “hand-written” comments, this mock proof communicates the benefits of Pall-Ex’s high quality and prompt service, all presented in a form even the busiest print professional will appreciate.

If you want to know why Juice Creative has the creative edge when it comes to direct mail … here’s the proof!

Pall-Ex Direct Mail – Pharmaceuticals

Pall-Ex Pharmaceuticals Mailer

Pall-Ex – the UK and Europe’s leading palletised freight distribution network – asked Juice Creative to create a direct mail campaign targeting specific sectors of their market. One sector was the pharmaceuticals industry.

Our research told us that the pharmaceuticals industry places high priority on three key factors:

  • Security
  • Ease of operation
  • Environmental credentials

Knowing this, we were able to come up with the perfect tonic for our target audience, in the form of this “headache tablet” box mailer. Inside the box (cleverly disguised as a packet of pills) is a zig-zag presenter outlining Pall-Ex’s specific advantages in this highly competitive sector.

All in all, a pain-free solution to a challenging direct mail brief!