Archive for January, 2014

Juice Creative Retail Report – Festive Edition

Juice Retail Report - 2013 Festive Edition

Just when you thought you’d seen the back of the 2013 Christmas season, here’s a special festive edition of our legendary Juice Creative Retail Report. This issue is so big we’ve had to split it into two parts: one for November, the other for December. Talk about a Christmas cracker!

So what’s inside this seasonal treat? Well, you don’t get a party hat, but you do get 164 pages of in-store photos and insights, lovingly gathered by our team of elf investigators. Battling through the winter weather (and resisting the urge to gorge themselves on candy canes and Quality Street) the Juice Creative elves reported back on 19 categories including biscuits, dairy, petcare and toys. Not surprisingly, Christmas point of sale was high on their list, but they also found time to check out a few Easter promotions. Easter? At Christmas? Well, that’s retail for you.

To unwrap the complete Juice Creative Retail Report, visit our subscription page. At the risk of spoiling the surprise, we’ve laid out a few highlights below:

Shell Helix Lego Minigure Standee

A giant Lego minifigure gives a Shell Helix promotion stunning standee standout in this garage forecourt …

Asda Christmas Aisle 2013

This Asda Christmas aisle brilliantly combines 3D headers with a super-sized floor sticker …

Lanson Christmas Promotion

Mini Santa jackets deliver an enticing seasonal upgrade to these Lanson Champagne bottles …

Cathedral City Baked Bites

Cathedral City Baked Bites On-ShelfYou like biscuits, right? Cheese too? Then you’ll love what we’ve designed for Burton’s Biscuits to help launch their new product: Cathedral City Baked Bites.

When Burton’s Biscuits teamed up with Cathedral City, the nation’s favourite cheese brand, they invited Juice Creative to deliver an integrated launch and activation package. A strong creative concept was a must, so we worked closely with our client to explore a wide range of visual treatments and copy options.

The undoubted strength of the Cathedral City brand is a powerful asset for any new product launch. However, it raised an unexpected challenge, because this is the first time the brand has ventured outside the dairy category. The Cathedral City brand identity is so strong that many consumers, upon seeing the familiar logo and colours, will automatically assume they’re looking at cheese.

So, without diluting the brand presence, we had to make it crystal clear the product being promoting was not a cheese, but a savoury biscuit.

Our solution was a simple but highly effective combination of hero pack shots and a bold headline shouting out the key proposition: “Baked with Real Cheddar”.

Once we’d locked the concept, we forged ahead to design, produce and roll out a suite of in-store material. Using our expertise, experience and close connections with the trade, we developed our concept across a huge range of POS and promotional channels. You can see a selection of items from the suite on our Cathedral City Baked Bites portfolio page.

Even now, our POS armada is sailing into the UK’s major retailers nationwide, from the big four supermarkets through to other grocery retailers, convenience stores and cash & carry. Add to that our eye-catching trade adverts and internal comms, and you’ll see we’ve served up a delicious treat for both the consumer and trade alike!

“We are developing a unique, high quality proposition that will take Cathedral City outside of the dairy category and into Savoury Snacking biscuits” – Stuart Wilson, Chief Marketing Officer, Burton’s Biscuits

“We know that there is a huge opportunity in snacking and now there is a new way people can enjoy the nation’s favourite cheese brand” – Laura Downey, Head of Marketing, Dairy Crest

Bringing back Burton’s Fish’n’Chips

Burton's Fish'n'Chips Share BagYes, it’s true – Britain’s favourite retro snack is back! Popular 1980s nibbles Burton’s Fish‘n’Chips, recently voted the nation’s favourite retro snack by readers of The Sun, have returned to the shelves.

Nearly one third of people who took part in the national newspaper poll voted for Fish‘n’Chips, creating a unique opportunity for Burton’s Biscuits to engage with all those customers hungry for nostalgia … and to excite a whole generation unfamiliar with the mouth-watering brand and ready to get their taste buds wrapped around something new.

Having won a competitive creative pitch, Juice Creative took on the task of designing and delivering the Burton’s Fish‘n’Chips in-store launch campaign. First came the trade communications, showcasing our cheeky takeaway sales presenters.

Once we’d engaged the buyers, we created a suite of mouth-watering in-store promotion and display items – including posters, shelf barkers, free standing display units, and even a set of funky “chip-cone” dump bins – all designed to catch the eye and shout out the irresistible message: “They’re Back!”

As well as making a splash in-store, we also used our innovative AR (augmented reality) technology to create a series of interactive head office events, inviting people to net themselves a virtual fish and photograph their catches for posterity.

Consumer response to the relaunch has been overwhelmingly positive, with social media spreading the word at an astonishing rate. Here’s what Stuart Wilson, Chief Marketing Officer at Burton’s Biscuits, has to say about the event:

Consumers and the trade have been petitioning for the reintroduction of Burton’s Fish‘n’Chips through high profile campaigns which have grown in momentum recently. Now is definitely the right time to reintroduce Burton’s Fish‘n’Chips to complement our existing range of Great British brands.

Burton's Fish'n'Chips in-store campaign by Juice Creative

Juice Retail Report – October 2013

Juice Retail Report October 2013

What’s this? A Juice Creative Retail Report dating back to October 2013? That’s no way to start the New Year.

The truth is, we had such an incredibly busy time on the run-up to Christmas, we’ve only just got round to shouting about this, our latest survey of everything worth looking at in-store. As always, our researchers have cast their nets far and wide to bring you an impressive catch. Diving deep into uncharted waters, they’ve even found the odd piece of merchandising treasure. The result? A retail report that’s guaranteed to make a splash!

This time around, we’ve fished through a whopping 20 categories, from old favourites like cooking sauces, rice and petcare, all the way through to seasonal delights including Christmas and Diwali. In fact, we caught so much in our nets that we had to expand our final report of 2013 to a whale-sized 104 pages.

To read the complete Juice Creative Retail Report, hold your breath and jump into the deep end that is our subscription page. If you just want to dip your toe in the water, check out the highlights below:

Tesco - Ribena free beaker promotion

Spotted in Tesco, the colourful free beakers look spectacular on top of these Ribena bottles …

Wickes - Paint aisle header and merchandising

In Wickes, this unusual header makes a real impact above immaculate merchandising of their paint range …

Odeon Cinema - The Lego Movie standee

Wow! You can’t miss this stunning standee for “The Lego Movie” in the foyer of the Odeon Cinema …

Juice Creative is a RAR Top 100 Agency

Juice Creative RAR Top 100 Agency 2013It’s official – Juice Creative is one of the top marketing services agencies outside London!

How do we know this? Because we’ve just been ranked in 31st place in the Top 100 list published by The Drum and Recommended Agency Register (RAR). The RAR Top 100 list ranks agencies according to their financial performance, highlighting the 100 most successful agencies located outside the M25 boundary.

But it’s not just about the money.  To be eligible for the RAR Top 100 list in the first place, agencies have to prove excellence in customer satisfaction, according to strict criteria laid down by RAR. So Juice Creative’s ranking is based on the most important thing of all – what our clients REALLY think of us.

The Drum is the PPA Business Magazine of the Year and the UK’s most visited marketing news website. RAR is a searchable database of marketing suppliers used extensively by marketing and procurement professionals.