Archive for October, 2013

Hoorah for RAR!

Juice Creative is RAR RecommendedYou may remember we mentioned RAR – the Recommended Agency Register all the way back in September. In case you missed it, here’s the post. And, in case you’re not sure what RAR is, we’ll take this opportunity to remind you that it’s an online tool with a searchable database of marketing suppliers recommended by satisfied clients.

So why are we talking about RAR again? Because our own particular list of satisfied clients has now grown to the point where we can go public with our RAR profile. That means you can visit our page on the RAR website and see our credentials for yourself.

The profile includes an itemised list of our industry experience and recent awards, and a wonderful set of testimonials from some of our equally wonderful clients. If you take our advice, you’ll stop reading this blog post right now and head directly to our profile now! Here’s the link:

Juice Retail Report – September 2013

Juice-Retail-Report-September-2013

The September Juice Creative Retail Report is now fully activated. Our robot drones have been tirelessly patrolling the aisles of all the major stores, plus a host of other retail outlets. Antennae twitching, they’ve gathered essential data on what’s pushing shoppers’ buttons in-store. Now it’s time to download!

This month, our memory banks are full of information about 18 categories ranging from bakery and dairy to garden, petcare and toys. The seasonal aisles are full of change, with student deals giving way to Halloween horrors and, yes, even the first sprinkles of Christmas snow. At 85 pages, the September report is a solid edition to this unmissable series of retail round-ups.

To read the complete Juice Creative Retail Report, just plug yourself into our subscription page. To get your circuits buzzing with anticipation, here are a few highlights:

Cookie Kit

This fabulous chocolate cookie kit packaging really “drives” sales, even in such an exciting category …

Kelloggs Bag

These Kellogg’s bags were left at every household with clear instructions to leave outside the door. The bag was then replaced with a full size cereal box and bar …

Galaxy FSDU

This Galaxy FSDU looks amazing and features a side hanging unit carrying a complementary range of chocolate bars …

Retail of the future?

Earlier this year, Tesco invited customers into its refurbished Tesco Extra store in Watford. The new-look store is being touted as the very latest thing-  nothing less than a ‘shopping and leisure destination’. With its moody lighting and clearly defined retail zones, it’s more like a department store than a supermarket. Speaking on the Design Week website, David Dalziel (group creative director at Dalziel & Pow) had this to say about the concept:

There’s much to admire in this ambitious fusion of value and indulgence shopping. The brand collaborations that form this offer are particularly eye-catching and reflect a growing consumer demand for authentic experiences.

The notion of giving consumers a more ‘human’ environment in which to shop is an appealing one. But here’s a note of caution from Alex Johns (managing partner at Worth Retail), speaking in The Drum:

Do the public really want everything under one roof? As a ‘traditional’ shopper I don’t really like the fact that a supermarket is turning itself into a department store where you can actually go and have lunch.

Retro store

So does Tesco’s recent venture really represent the retail experience of the future? It’s certainly sending a clear message to the online consumer. ‘If you think it’s cosy shopping from your sofa,’ it’s saying, ‘think how much more comfortable you could be in our warm and friendly store!’

But what if you’re not a fan of superstores, however well-dressed they are? Isn’t this just another nail in the coffin of the traditional high street? Isn’t this just the emperor of big business putting on new clothes?

Or might it just be the start of a trend that will help bring the high street back to life?

Think about it. If it’s comfort you’re after, what better shopping experience is there than the one you have on holiday? You’re relaxed, the sun’s shining, the kids are happy and here you are, strolling down a quaint little high street surrounded by boutique shops. Now imagine you can capture that feeling in a bottle. How do you distill it? How do you apply it to your home town?

You do it by creating retail environments that make you smile. Tesco’s new store, on one level at least, is an attempt to do that. Love it or hate it, you can’t deny it’s a step in a new direction. And perhaps it will pave the way for smaller retailers to reclaim the territory they – and the great British public – once held so dear.

5 design tips for the FSC Poster Competition

FSC Poster CompetitionFSC Friday – an annual event run by the Forest Stewardship Council – is a global celebration of forests. This year the festivities happened on 27th September. We took part by (amongst other things) encouraging all our staff to wear green.

So why are we still talking about it now? Because, with a closing date of 31st October 2013, the FSC Poster Competition is still very much up and running!

The competition is aimed at raising awareness about the FSC and its mission to promote the responsible management of the world’s forests, with an ongoing commitment to being environmentally appropriate, socially beneficial and economically prosperous. Talking about the competition, Nick Taylor, director of Juice Creative, said:

We have recently become FSC Certified and so really wanted to get involved in FSC Friday. We have decided to share some of our design industry knowhow to help others become engaged by the work of the FSC and also get really excited about the wonderful world of design.

Prizes are available for winners in each of the following age categories: 6 and under, 7-8, 9-11, 12-16, 17 and over. With three weeks still to go before the closing date, we decided this was the perfect time to offer a few suggestions about how to make your poster really stand out from the crowd.

Juice Top Tips for Poster Design

  1. Be simple – A single-minded approach is always best. Look for that one great idea and communicate it in a clear, memorable way.
  2. Be hard-hitting – Most people glance at posters for just a few seconds. If you really want to grab their attention, you’ve got to sock them right between the eyes.
  3. Be unexpected – The human mind is stimulated by anything out of ordinary. Make your poster memorable by using imagery in an unusual way.
  4. Be consistent – Make sure everything about your poster joins up: images, copylines, supporting text, colours … everything must work together to achieve that common goal: to get noticed.
  5. Be playful – Whether the end result is light-at-heart or deadly serious, it’s critical you get a kick out of the creative process. Whatever you end up with – enjoy it!

To enter the FSC Poster Competition, first design your poster (don’t forget to use the tips above). Include your name, address and either a telephone number or email address and your age on the 31st August 2013 if you are 16 or under. Then send it to: FSC UK, 11 – 13 Great Oak Street, Llanidloes, Powys, SY18 6BU by 31st October 2013.

Juice at the movies

Juice at the Movies

This week we’re hard at work managing the annual sales conference for a major UK brand. To say we’re busy is an understatement! Since the project involves a huge amount of video production, our minds have naturally turned to the silver screen. All right, we’ll admit it – we’ve been discussing our favourite movies. So what did we find?

A quick straw poll in the Juice studio revealed some interesting trends. The first of these was … there were very few trends. We did think the same films would keep coming up time and again, but it turns out everyone’s different. Front runner was the incomparable The Shawshank Redemption (1994), which came in with three votes. Is there any reason our staff should relate so well to a film set in a maximum security prison? Best not to ask! In second place was Quentin Tarantino’s Pulp Fiction (1994).

Next we turned our attention to genres. Science fiction and fantasy did well, with votes for movies including Blade Runner (1982), The Dark Knight (2008), Aliens (1986), Iron Man (2008), Star Wars (1977) and The Matrix (1999). No surprise there: at Juice, we’ve always got one eye on the future. We had musical selections in the form of Dirty Dancing (1987) and The Commitments (1991), as well as a couple of choices soaked in nostalgia: Disney’s The Sword in the Stone (1963) and the kid’s adventure favourite The Goonies (1985).

The, ahem, older members of staff dipped deep into cinema history with 12 Angry Men (1957) and A Matter of Life and Death (1946). But the overwhelming truth is this: if you match the films against the ages of the individuals who voted for them, you’ll see that most people picked at least one movie that was around when they were teenagers. You know, the sort of film John Hughes used to make, like The Breakfast Club (1985) and Ferris Bueller’s Day Off (1986). Which just goes to prove what an impressionable lot we all are during adolescence.

Either that, or they just don’t make them like they used to!