Certain themes quickly became apparent. Like potatoes. Votes rolled in for the Cadbury’s Smash “Martians” ads, not to mention the ad where those cheerful builders head home in their van singing, “We hope it’s chips, it’s chips!” (although not many remembered the commercial was for Birds Eye Steakhouse Grills).
Favourite car commercials included the Fiat Strada “Handbuilt by Robots” epic from 1979, and the more recent Honda “Cog” (you know, the one where the camera follows a delicately choreographed chain reaction of moving car components set up like the pieces in a Mousetrap board game). Both are very clever but, if it’s sheer entertainment you’re after, you’ll probably agree with Matt’s selection of Citroën’s “Dancing Robot”.
Those of us with a sweet tooth opted for the Cadbury’s “Gorilla” ad (in which a man in an ape suit plays drums to a Phil Collins track) and the old “P-P-P-Pick up a Penguin” chocolate biscuit commercial. By way of contrast, Susie picked the series of “Dancing Zingy” ads from EDF, because they make her laugh every time.
Here’s our top five list of favourites:
- “Secret Lemonade Drinker” R Whites Lemonade – Nick is incapable of discussing this classic ad without breaking into song, proving that all the best ear-worms come from television advertisements.
- “Snowman” Irn Bru – Mike likes this one because it’s “beautifully produced and laugh-out-loud funny”.
- “Horse Surfer” Guinness – Phil picked this stunning ad from 2006 because of its amazing photography and phat track (Leftfield). “Just an amazing advert,” he says, “and looks great even now!”
- “Orange Man” Tango – Mark’s long list of favourites (sometimes it’s so hard to choose, isn’t it?) features this controversial ad from the 1990s in which an orange-painted man jumps out on an unsuspecting Tango-drinker. The original ad, which showed the big guy slapping both hands on the drinker’s head, was banned after complaints about copycat playground stunts causing injuries to schoolchildren. The revised ad replaced the slap with a kiss.
- “For Gifts You Can’t Wait To Give” John Lewis – Dave’s a big fan of this warm-hearted Christmas ad. “It’s a well-shot, well-executed concept,” he says.
They say it’s sex that sells but, if our list is anything to go by, it’s laughter that really hits the spot. What do you think of our choices? Use the comments box to agree or disagree. Better still, why not add some ideas of your own?