Archive for May, 2013

The shiny future of retail design

Retail design is open for businessTimes are tough on the UK high street. Big-name retailers are going to the wall, shops are filling up with tumbleweeds … and they’re saying those hoofprints in the local precinct were left by the Four Horsemen of the Apocalypse. It’s the end of days, right?

Well, maybe it isn’t all doom and gloom. There’s no doubt the retail world is experiencing tremendous change, but nothing stands still forever. So where can we find the silver lining in this particular cloud?

Recently in the Financial Times, Brent Hoberman – co-founder of Lastminute.com – had this to say about the future of retail:

It will be brighter in all senses of the word – smarter staff, glittering shops and bigger profits. Goods will be cheaper, rents will be lower, aesthetics will be beautiful.

‘Aesthetics will be beautiful.’ Now that’s a vision we can get behind. We’re passionate about the role good design has to play in the ongoing evolution of the retail environment. If the attention span of the average shopper really is as short as they say it is (less than one second as they breeze past a typical piece of in-store merchandising) then we’ve really got to work hard to catch their eye. Good displays just aren’t good enough. They’ve got to be fabulous.

But fabulous design is more than just skin-deep. It’s about delivering functionality and ensuring return on investment. In retail, it’s about understanding the complete shopper journey from sofa to store and back again. It’s about doing things for a reason. The good news is it’s about making things look beautiful too.

What exactly does the future hold? We don’t know. But we can’t wait to find out. And if we can help the future retail environment shine just that little bit brighter, then we’ll have done our jobs properly.

The Juice Retail Report

Juice Retail ReportIf you’ve been browsing our new website, you may have spotted references to the Juice Retail Report. Wondering what it’s all about? Don’t worry, that’s exactly what we’re here to tell you.

Specialists as we are in retail and in-store design, we like to keep abreast of what’s happening out there on the front lines. That’s why, every month, we send out our crack team of researchers to document everything that’s good (and bad) in a wide range of stores. Armed only with their wits and a digital camera, they prowl the aisles looking for anything that catches their eye. As for the rumours that we also give our researchers advanced ninja training to help them fulfil their mission … well, they’re mostly untrue.

Mostly.

The result of all this information-gathering is the Juice Retail Report, up to 100 pages of pictures and commentary from the top 4 UK groceries and many other retailers besides. In each report you’ll find studies of displays and promotions across a wide range of selected channels, all annotated with our views and opinions about what works and what doesn’t.

We use the reports in-house as an integral part of our creative process. The good news is we also like to share what we’ve learned. Applying to receive a copy of the Juice Retail Report couldn’t be simpler. Just click here to request your subscription.

We’re Evolving

For the last ten years, Juice has been producing award-winning creative work. Before setting out on the next decade, we thought it was high time we celebrated. But how best to do it? Fireworks? Bunting? A big cake? Not nearly enough (mind you, the cake idea’s got legs …)

After racking our brains we finally cracked it. We’d give ourselves a whole new look. And here it is.

If you’re reading this, that means you’ve already found your way to our rebranded website. While you’re here, why not dig a little deeper? There’s lots to find, from the lowdown on our services to a gallery of some of our latest creations. If you’re really keen, you can even sign up to receive our amazing retail reports on a month-by-month basis.

If you like our new look or just want to wish us happy birthday, we’d love to hear from you. Just head over to our contact page or tweet us @thatsjuice to get in touch.

Oh, and please keep coming back to see what’s new. We might have been doing great business for ten whole years, but you know what? The best is yet to come.

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